GlitchCon
/
You're Already One Of Us
Year
2019
Client
Twitch
Role
Creative Director & Copywriter
Twitch Creative partnered with Anomaly to develop Twitch's first brand campaign.
The goal was to invite new audiences to the playform without alienating the existing community or losing the wonderful weirdness that makes Twitch special.
The result: You're Already One Of Us.
