The City Is
My Gym

Year

2014

Client

Gillette

Role

Creative Director

To re-launch Gillette's Odor Shield deodorant, we wanted to prove that it was built for the modern trainer. So we encouraged men to think of their cities as gyms. And with Odor Shield, you can give everything and smell nothing.

In film, we introduced the campaign with a race between a runner and a taxi driver.

Posters for three 'city gyms' were created in support of the live events. Each celebrating the unique personalities of New York, Chicago, and San Francisco.