Holiday Spectacular

Year

2019

Client

Twitch

Role

Creative Director & Copywriter

In the spirit of the Yule Log videos we all know and love, we produced a long-form stream featuring Santa Claus as a special treat to go along with our annual retrospective.

Viewers were invited to interact and hang out with Santa for six straight hours. Over 40,000 concurrent viewers tuned in to decide everything from what snacks to give St. Nick, to what games to play on the fireplace tv. They even got Santa to dab.